{"id":4161,"date":"2025-03-13T14:40:50","date_gmt":"2025-03-13T13:40:50","guid":{"rendered":"https:\/\/www.brauunion.at\/en\/?page_id=4161"},"modified":"2025-10-28T15:54:50","modified_gmt":"2025-10-28T14:54:50","slug":"responsible-consumption","status":"publish","type":"page","link":"https:\/\/www.brauunion.at\/en\/company\/responsible-consumption\/","title":{"rendered":"Responsible Consumption"},"content":{"rendered":"\t\t
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Our Ambitions for Responsible Consumption<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Always a Choice<\/b><\/p>

Beer is a naturally fermented beverage that, when consumed in moderation, can be part of a balanced lifestyle. However, consuming alcohol irresponsibly carries clear health and behavioral risks. For some people and in certain (life) situations, it is better to completely abstain from alcohol. That is why we have always been committed to promoting responsible consumption.<\/p>

As a market leader in the low-alcohol and alcohol-free category, we have been investing in and innovating alcohol-free alternatives since 2017 to help people enjoy all aspects of life responsibily and carefree. By providing clear and transparent information about our products<\/a>, we aim to help consumers make informed choices.\u00a0\u00a0<\/p>

>> Read More<\/strong><\/u><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Alcohol and Health<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consuming alcohol is an individual choice and affects different people in different ways. Some studies have indicated that there may be a relationship between alcohol consumption and an increased risk of developing certain health issues. Heavy drinking on a regular basis has been connected to multiple illnesses, including liver disease, cardiovascular disease, dependency, and a heightened risk of certain types of cancer. ‘Binge’ drinking, which involves consuming large amounts of alcohol in a short period of time, is dangerous and can result in serious health issues. For some people moderate alcohol consumption may increase certain health risks and risks of certain types of cancer, such as breast cancer. In addition to pace, other factors that may influence the level of risk include amount and frequency of consumption, age, gender, genetics, and lifestyle. To that end, you should consult with your health care provider or medical professional to help you understand whether moderate drinking is compatible with your personal health circumstances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Responsible Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Responsible Marketing Code ensures that all our commercial communications meet the highest standards of responsible marketing. It promotes that moderate alcohol consumption can be a part of balanced lifestyle and that we act honestly and respectfully in all our activities. The code covers all marketing and sales communications, from point-of-sale promotions to sports sponsorships, social media presence, and much more. Compliance with the code is mandatory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload Code<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Labeling Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The global HEINEKEN labeling policy mandates that all our products must provide information (either on the packaging or online) regarding ingredients, nutritional values, calories, alcohol content, allergens, alcohol warning symbols, packaging recycling symbols, and a QR code linking to additional information on alcohol and health.<\/p>

>> Read more<\/strong><\/u><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Beer should only be consumed by individuals over the age of 16.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Anyone driving a vehicle or operating machinery should not consume alcohol.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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During pregnancy, alcohol should be completely avoided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Exceptional Enjoyment, Growing Acceptance: Alcohol-Free Beers on the Rise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A representative study for the Beer Culture Report confirms: In 2024, 25% of respondents stated that they enjoy drinking alcohol-free beer, compared to 17% in 2017. This comes as no surprise, as taste, quality, and drinkability continue to win people over.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our diverse range of alcohol-free products also reflects a broad variety of flavors, including: G\u00f6sser NaturGold Alkoholfrei, Heineken 0,0, Zipfer Hell Alkoholfrei, Wieselburger 0,0, Puntigamer Pr0,0st, Schlossgold, Villacher Freilich Alkoholfrei, Fohrenburger Alkoholfrei, Schwechater Alkoholfrei und das Weizenbier Edelweiss Alkoholfrei.<\/span><\/p>

For those who prefer fruitier options, there\u2019s no need to miss out: The G\u00f6sser NaturRadler 0.0 delivers full flavor for adults who choose to abstain from alcohol.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Building Partnerships to Promote Responsible consumption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which initiatives does HEINEKEN support?<\/p>

HEINEKEN is committed to the highest standards of responsible alcohol sales and marketing and is a signatory of the International Alliance for Responsible Drinking (IARD).<\/p>

>> Read More<\/strong><\/u><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Amuse Bouche Partnership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since 2008, the Amuse Bouche Challenge has annually provided 60 selected top apprentices with exceptional training, knowledge, and networking opportunities to prepare them in a modern and practical way for their final exams and subsequent careers in the hospitality and catering industries.<\/p>

The apprenticeship initiative includes a diverse range of workshops and excursions, with responsible alcohol consumption being an integral part of all workshops related to the world of fine beverages.<\/p>

>> https:\/\/amuse-bouche.at\/<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Useful Links<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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General information on alcohol consumption<\/strong>
https:\/\/www.moderationmatters.com\/<\/a><\/p>

Practical Tips for Responsible Enjoyment<\/strong>
https:\/\/www.heineken.com\/at\/de\/enjoy-responsibly\/responsible-practical-tips<\/a><\/p>

Responsible Enjoyment with Our Brands
<\/b>https:\/\/www.heineken.com\/gb\/en\/enjoy-responsibly<\/a>
https:\/\/www.goesser.at\/verantwortungsvoll-geniessen\/<\/a>
https:\/\/www.puntigamer.at\/vernuenftig-samma\/<\/a>
https:\/\/www.zipfer.at\/verantwortungsvoll-geniessen\/<\/a>
https:\/\/www.schwechater.at\/verantwortungsvoll-geniessen\/<\/a>
https:\/\/www.fohrenburger.at\/brauerei\/alkohol-und-gesundheit\/<\/a>
https:\/\/www.linzerbier.at\/vernunft\/<\/a>
https:\/\/www.kaltenhausen.at\/gesundheit\/<\/a>
https:\/\/www.schleppe.at\/alkohol-gesundheit\/<\/a>
https:\/\/www.edelweissbier.at\/vernunft\/<\/a>
https:\/\/www.schlossgold.at\/verantwortungsvoller-genuss\/<\/a>
https:\/\/www.kaiserbier.at\/verantwortungsvoller-genuss\/<\/a>
https:\/\/www.schladmingerbier.at\/unser-wohl\/<\/a>
https:\/\/www.villacher.com\/alkohol-und-gesundheit\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our Ambitions for Responsible Consumption Always a Choice Beer is a naturally fermented beverage that, when consumed in moderation, can be part of a balanced lifestyle. However, consuming alcohol irresponsibly carries clear health and behavioral risks. For some people and in certain (life) situations, it is better to completely abstain from alcohol. That is why […]<\/p>\n","protected":false},"author":25,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4161","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nResponsible Consumption - Brauunion Austria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brauunion.at\/en\/company\/responsible-consumption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsible Consumption - Brauunion Austria\" \/>\n<meta property=\"og:description\" content=\"Our Ambitions for Responsible Consumption Always a Choice Beer is a naturally fermented beverage that, when consumed in moderation, can be part of a balanced lifestyle. 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However, consuming alcohol irresponsibly carries clear health and behavioral risks. For some people and in certain (life) situations, it is better to completely abstain from alcohol. 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