{"id":7,"date":"2019-04-02T11:42:33","date_gmt":"2019-04-02T09:42:33","guid":{"rendered":"https:\/\/www.brauunion.at\/?page_id=7"},"modified":"2025-07-03T09:46:16","modified_gmt":"2025-07-03T07:46:16","slug":"beer-culture","status":"publish","type":"page","link":"https:\/\/www.brauunion.at\/en\/beer-culture\/","title":{"rendered":"Beer Culture"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Beer\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

BEER CULTURE REPORT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

FOR THE SAKE OF OUR AUSTRIAN BEER CULTURE.<\/strong><\/h2>

To us at Brau Union \u00d6sterreich AG, beer culture isn\u2019t only just what wins us our bread \u2013 it\u2019s our passion and devotion which we pay particular attention to. This is why we as Austria\u2019s innovation leader in brewing released the first Austrian Beer Culture Report in 2009: It represents a survey of our country\u2019s beer culture, seeking to improve it constantly.<\/p>

Originally, we had planned to leave it there. <\/strong>
<\/em><\/p>

But, due to he great success we had experienced with it, we decided to publish a new beer culture report every year, focusing on a varying core topics such as glass culture or raw materials. We\u2019ve collected all beer culture reports for you to read online or download them.
We wish you an enjoyable read!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n\n\n\n
2024<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2023<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tARCHIV<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
2022<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2021<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2020<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2019<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2018<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2017<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2016<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2015<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2014<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2013<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2012<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2011<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2010<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n
2009<\/th>\n>> Download<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Current Videos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/svg>\t\t\t\t\tPlay<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/svg>\t\t\t\t\tPlay<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/svg>\t\t\t\t\tPlay<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/svg>\t\t\t\t\tPlay<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/svg>\t\t\t\t\tPlay<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

CONFESSING TO
\nOUR COUNTRY'S BEER CULTURE\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Not just respecting and preserving the Austrian beer culture, but create it actively – This is what Brau Union \u00d6sterreich commits itself to unconditionally. It is drive, mission and task to our company at once.\u00a0<\/p>

Yesterday, today and tomorrow alike.\u00a0

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Best Designers of the World Awards<\/strong>
\nView Certificate<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BEER CULTURE REPORT FOR THE SAKE OF OUR AUSTRIAN BEER CULTURE. To us at Brau Union \u00d6sterreich AG, beer culture isn\u2019t only just what wins us our bread \u2013 it\u2019s our passion and devotion which we pay particular attention to. This is why we as Austria\u2019s innovation leader in brewing released the first Austrian Beer […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBeer Culture - Brauunion Austria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brauunion.at\/en\/beer-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beer Culture - Brauunion Austria\" \/>\n<meta property=\"og:description\" content=\"BEER CULTURE REPORT FOR THE SAKE OF OUR AUSTRIAN BEER CULTURE. To us at Brau Union \u00d6sterreich AG, beer culture isn\u2019t only just what wins us our bread \u2013 it\u2019s our passion and devotion which we pay particular attention to. This is why we as Austria\u2019s innovation leader in brewing released the first Austrian Beer […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brauunion.at\/en\/beer-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Brauunion Austria\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T07:46:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"381\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brauunion.at\/en\/beer-culture\/\",\"url\":\"https:\/\/www.brauunion.at\/en\/beer-culture\/\",\"name\":\"Beer Culture - Brauunion Austria\",\"isPartOf\":{\"@id\":\"https:\/\/www.brauunion.at\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brauunion.at\/en\/beer-culture\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brauunion.at\/en\/beer-culture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf-229x300.jpg\",\"datePublished\":\"2019-04-02T09:42:33+00:00\",\"dateModified\":\"2025-07-03T07:46:16+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brauunion.at\/en\/beer-culture\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brauunion.at\/en\/beer-culture\/#primaryimage\",\"url\":\"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf.jpg\",\"contentUrl\":\"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf.jpg\",\"width\":381,\"height\":500,\"caption\":\"Beer Culture Report 2024\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brauunion.at\/en\/#website\",\"url\":\"https:\/\/www.brauunion.at\/en\/\",\"name\":\"Brauunion Austria\",\"description\":\"Unsere \u00f6sterreichische Bierkultur.\",\"publisher\":{\"@id\":\"https:\/\/www.brauunion.at\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brauunion.at\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.brauunion.at\/en\/#organization\",\"name\":\"Brauunion Austria\",\"url\":\"https:\/\/www.brauunion.at\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brauunion.at\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/BRAU_Logo_partofHeineken_rgb_negativ_RZ.png\",\"contentUrl\":\"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/BRAU_Logo_partofHeineken_rgb_negativ_RZ.png\",\"width\":1588,\"height\":628,\"caption\":\"Brauunion Austria\"},\"image\":{\"@id\":\"https:\/\/www.brauunion.at\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beer Culture - Brauunion Austria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brauunion.at\/en\/beer-culture\/","og_locale":"en_US","og_type":"article","og_title":"Beer Culture - Brauunion Austria","og_description":"BEER CULTURE REPORT FOR THE SAKE OF OUR AUSTRIAN BEER CULTURE. To us at Brau Union \u00d6sterreich AG, beer culture isn\u2019t only just what wins us our bread \u2013 it\u2019s our passion and devotion which we pay particular attention to. This is why we as Austria\u2019s innovation leader in brewing released the first Austrian Beer […]","og_url":"https:\/\/www.brauunion.at\/en\/beer-culture\/","og_site_name":"Brauunion Austria","article_modified_time":"2025-07-03T07:46:16+00:00","og_image":[{"width":381,"height":500,"url":"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brauunion.at\/en\/beer-culture\/","url":"https:\/\/www.brauunion.at\/en\/beer-culture\/","name":"Beer Culture - Brauunion Austria","isPartOf":{"@id":"https:\/\/www.brauunion.at\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brauunion.at\/en\/beer-culture\/#primaryimage"},"image":{"@id":"https:\/\/www.brauunion.at\/en\/beer-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf-229x300.jpg","datePublished":"2019-04-02T09:42:33+00:00","dateModified":"2025-07-03T07:46:16+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brauunion.at\/en\/beer-culture\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brauunion.at\/en\/beer-culture\/#primaryimage","url":"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf.jpg","contentUrl":"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2024\/12\/BKB2024_Umschlag_Aussen.pdf.jpg","width":381,"height":500,"caption":"Beer Culture Report 2024"},{"@type":"WebSite","@id":"https:\/\/www.brauunion.at\/en\/#website","url":"https:\/\/www.brauunion.at\/en\/","name":"Brauunion Austria","description":"Unsere \u00f6sterreichische Bierkultur.","publisher":{"@id":"https:\/\/www.brauunion.at\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brauunion.at\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.brauunion.at\/en\/#organization","name":"Brauunion Austria","url":"https:\/\/www.brauunion.at\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brauunion.at\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/BRAU_Logo_partofHeineken_rgb_negativ_RZ.png","contentUrl":"https:\/\/www.brauunion.at\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/BRAU_Logo_partofHeineken_rgb_negativ_RZ.png","width":1588,"height":628,"caption":"Brauunion Austria"},"image":{"@id":"https:\/\/www.brauunion.at\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":7,"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":11380,"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/pages\/7\/revisions\/11380"}],"wp:attachment":[{"href":"https:\/\/www.brauunion.at\/en\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}