CLOSELY LINKED TO TRADITION,
OBLIGATED TO THE FUTURE.
It was under the name of Österreichische Brau AG that the breweries Kaltenhausen, Wieselburg, Poschacher- und Aktienbrauerei Linz and the so-called Salzkammergut Gmunden beweries united with the Braubank AG under one banner back in 1925. In the coming years, more brewing companies like Zipf in 1970 and Schwechat in 1978 joined the unified group, steadily turning Brau AG into an Austrian beer empire. A development that led to the formation of a collective named „Brau-Beteiligungs-Aktiengesellschaft“ (BBAG) in 1988. All those developments ended up in the foundation of Brau Union AG in 1993, seeking to unite all the group’s domnestic and foreign interests under the banner of one publicly listed corporation.