MANAGEMENT

Every corporate philosophy and every system of values is rooted right at the leadership level. Brau Union Österreich’s management sees itself fully commited to those values and contributes to the advance of this carrier of Austrian beer culture. Get to know the management here.

HANS BÖHM

CEO

With over 28 years of experience in the beer category, I am proud to help shape the beer category in probably the country with the most proud beer culture of the world. Brewing the best tasting beers, building brands people love, delivering great service to our customers and making Brau Union a great place to work is what motivates me on a daily base. 

KATHARINA STRAUB

People & Culture

SANDRA PATTENDEN

CFO (Controlling, Accounting, Purchasing, Internal Audit, Revenue Management, Tax)

GABRIELA MARIA STRAKA

Corporate Affairs &
ESG Sustainability

HARALD RAIDL

Production and tech support (Supply Chain Support, logistics)

WOLFGANG EHRENGRUBER

Digital and Technology 

GUNDEL LABAK

Legal

MARKUS KAPL

Gastronomy

MICHAEL WALLNER

Marketing

SIMON STEYRL

Food retail

As a passionate certified beer sommelier and determined Net Zero Innovator of Austria (World Climate Conference COP28), my team and I shape the Austrian beer culture according to social and ecological challenges, from the farmer to the bar, for the benefit of all. By 2030, we aim to produce net CO2 neutral, and by 2040, throughout the entire value chain. 

We aim to delight consumers with best Quality Beer and serve our customers better than someone else. We work together “End to End” with passion and care for People and Planet. 

Beer in gastronomy – that’s the frothy peak of passion! Together with my team, we consider it, in the truest sense of the word, one of our main tasks to support gastronomy across various areas – so that eventually, the guest can spend a perfect time with a smile. 

HR is teamwork… across all functions, with all colleagues! Together, we shape opportunities locally, regionally, nationally, and internationally to best combine personal development and corporate success. 

Through digitization, we streamline our business, both for ourselves and for our customers – for example, with eazle.at, our customer portal. 

Originally from New Zealand, but now living in Austria. Passionate about working for Brau Union Österreich with brilliant people and quality beers. 

As a native of Linz, I am particularly proud to work for Brau Union Österreich and to be able to contribute my national as well as international experience. 

With passion and joy, we inspire all of Austria – with the strongest portfolio of local, regional, national, and international beer and beverage brands.

Its incredibly fun to work together as a team every day to convince our trade partners and win the hearts of beer lovers.