BEER CULTURE REPORT

FOR THE SAKE OF OUR AUSTRIAN BEER CULTURE.

To us at Brau Union Österreich AG, beer culture isn’t only just what wins us our bread – it’s our passion and devotion which we pay particular attention to. This is why we as Austria’s innovation leader in brewing released the first Austrian Beer Culture Report in 2009: It represents a survey of our country’s beer culture, seeking to improve it constantly. 

Originally, we had planned to leave it there.

But, due to he great success we had experienced with it, we decided to publish a new beer culture report every year, focusing on a varying core topics such as glass culture or raw materials. We’ve collected all beer culture reports for you to read online or download them.
We wish you an enjoyable read!

THE BEER'S PATH.

Beer culture begins at the farmer and ends at the consumer.
Accompany our beers from field to pleasure. 

CONFESSING TO
OUR COUNTRY'S BEER CULTURE

Not just respecting and preserving the Austrian beer culture, but create it actively – This is what Brau Union Österreich commits itself to unconditionally. It is drive, mission and task to our company at once. 

Yesterday, today and tomorrow alike.