EVERYONE'S TASTES ARE DIFFERENT – AND SO ARE CIDERS

Alongside an extensive range of beers, Brau Union Österreich is exploring the constantly expanding cider market. As a refreshing, mildly alcoholic drink from fermented apple juice, cider is on the rise in Austria. It is becoming increasingly popular, serving as uncomplicated backing to every convivial gathering. Its diverse taste profile, going from enjoyable sweetness to revitalising sourness generates a diversified drinking pleasure, that helps everyone find themselves in it.

FROM APPLE TO CIDER

Cider is an alcoholic drink made from fermented apple juice. Apples are Austria’s number one fruit considering both cultivation and consumption, which makes them a vital part of the Austrian agriculture. Cider’s history is a long and border-crossing one, over the course of which the craft of cider production has been passed on from generation to generation and perfectioned over the years.

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STRONGBOW

STRONGBOW CIDER – THE REFRESHING MIX OF APPLES

Strongbow’s reputation, especially in England, is traditionally shaped by tradition, highest quality and exquisit cider enjoyment. It is also the biggest cider brand globally. Based on many years of experience as global market leaders, the brand also sparks excitement, variety and a new experience of taste in Austria.

Strongbow Cider – from sweet to dry: Gold Apple, Elderflower and Red Berries are available in 0,33l bottles and 0,44l cans. 2019 saw the launch of a drier sort: Strongbow Rosé Apple, available in 0,33l bottles.

STIBITZER

STIBITZER – CLEVERLY AUSTRIAN

Stibitzer is a clever cider for those who cherish regional products. Behind this cider lies the story of a fox, who’s nicking only the best of apples from Austria’s orchards, to make delicious cider from 100% Austrian apples and pears. This slick mixture of sweet and sour apples creates a refreshingly lively drinking experience.

Stibitzer Cider is available in the two delicious sorts apple and apple-pear – But that’s a story you should let the fox himself tell you.

Stibitzer on Instagram

OLD MOUT

OLD MOUT – PRONOUNCED INCORRECTLY SINCE 1947

Old Mout Cider from New Zealand doesn’t only surprise when it comes to taste – In fact, Old Mout rhymes with „Fruit“! Sounds remarkable, and tastes exactly like that.

Displaying the cheeky Kiwi in its logo, Old Mout obviously stands for flamboyant taste combinations. So, everyone who considers themself a cider fan and likes to try new things should try their luck with the refreshing sorts Kiwi & Lime or Passion Fruit.

With ist 4,5% alcohol and the lovely taste of red apples and tropical fruits, Old Mout truly is the bird of paradise among ciders.

Allergen LABELLING

The EU Food Information Regulation has been in effect since December 13, 2014 and regulates the binding descriptions on the labelling of foods. This information duty also applies to foods that are distributed via distance sales. As a food producing enterprise, we are required to supply information about our products to our clients and consumers.

Applying to all products of Brau Union Österreich AG:

All in-house products and beer merchandise of Brau Union Österreich AG (Beers, beer mix drinks like Radlers, Shandys, non-alcoholic beers or non-alcoholic beer mix drinks) comprise gluten-containing wheats (barley malt, wheat malt, rye malt and produce based on the latter). Those ingredients can potentially trigger allergies or incompatibilities. Cider contains sulfites. Those can also trigger allergies. Bockbierbrand does not underlie the information duty about allergenes.

Detailed information can be found on every product’s respective label.

Gastronomy operations offering our products can receive more information on our client portal.

>> Client Portal
>> Download Food Labelling
>> Download EU regulation