our vision

Crafting real unity through the joy of brewing – our mission ignites a brighter world! 

We’re out to shape the future of beer and more, capturing consumer hearts with every pour!

our aspirations and our values

We create moments that bring us together, connect us and remain memorable. These moments help us make the world a little bit better … with every day, every beer
and every cheers!


We build strong brands and clearly understand our consumer’s needs and desires. We brew beers and beverages of the highest quality to best serve our costumers … together we are winning in the market.


Our Brau Union colleagues are at the heart of our company. We stand up for our company with heart and soul. We can only be successful if all of us, society and our environment are doing well.

we brew joy for genuine team spirit –
we inspire a better world!


We are convinced that shared moments full of joy are the very thing that really counts – the enjoyment of a beer, accompanied by good conversation and fun with friends.

the courage to dream,
to embrace new things

We set ambitious goals for ourselves. We are courageous. Time and again, we challenge the status quo – with imagination, creativity and pragmatism. We manufacture and deliver the best products in order to grow sustainably.