MANAGEMENT
Every corporate philosophy and every system of values is rooted right at the leadership level. Brau Union Österreich’s management sees itself fully commited to those values and contributes to the advance of this carrier of Austrian beer culture. Get to know the management here.
CEO
With over 28 years of experience in the beer category, I am proud to help shape the beer category in probably the country with the most proud beer culture of the world. Brewing the best tasting beers, building brands people love, delivering great service to our customers and making Brau Union a great place to work is what motivates me on a daily base.
- MARKUS KAPL
- On trade
Beer in gastronomy – that’s the frothy peak of passion! Together with my team, we consider it, in the truest sense of the word, one of our main tasks to support gastronomy across various areas – so that eventually, the guest can spend a perfect time with a smile.
- SIMON STEYRL
- Off trade
It’s incredibly fun to work together as a team every day to convince our trade partners and win the hearts of beer lovers.
- MATTHIJS QUAK
- Digital and Technology
Beer connects. Brau Union enables these connections and special moments like no other. I’m excited to be working with my team to facilitate all of these connections through our modern digital and technology solutions. As a key pillar of our daily business, we leverage digital innovations to unlock new opportunities.
- UTE KLIEMSTEIN
- Corporate Affairs
Together with my team, I aim to make the diverse stories of Brau Union Österreich visible – from our strong brands and dedicated employees to our unique beer culture. As a reliable and responsible partner, we engage in transparent, proactive, and open dialogue with all stakeholders to sustainably strengthen our relationships and continue to develop them together.
- GUNDEL LABAK
- Legal
As a native of Linz, I am particularly proud to work for Brau Union Österreich and to be able to contribute my national as well as international experience.
- PETER ZIELONKA
- People & Culture
It is important to me to foster a corporate culture in which our employees can develop and reach their full potential. At Brau Union Austria, I strive to create an environment that promotes collaboration, development, and continuous growth – for all of us.
- HARALD RAIDL
- Production, logistics and quality
We aim to delight consumers with best Quality Beer and serve our customers better than someone else. We work together “End to End” with passion and care for highest quality.
- YULIA ELCHENKO
- Marketing
Marketing means to me: inspiring people and creating new moments of enjoyment. Together with my team, we set trends, rethink brand strategies, and drive the alcohol-free 0.0 segment forward in Austria with full energy. Our strong brands are the foundation on which we boldly grow together with you – also through progressive innovations in the field of beer and beyond.
- MICHAEL PÖTSCHER
- Craftvoll GmbH
The future belongs to those who act with agility, courage, and connectivity. My vision is to further develop our strong brands, break down barriers, and—together, with passion and innovative strength—strengthen the beer category.
- SANDRA PATTENDEN
- CFO
Originally from New Zealand, but now living in Austria. Passionate about working for Brau Union Österreich with brilliant people and quality beers.