OUR MISSION STATEMENT
Using the best brand portfolio as well as the deep commitment and competences of our staff, we’re expanding our market leadership in the category beer and brewing and ensure constant revenue growth in the process. Every single day, we’re creating an added value for our customers and inspire our consumers.
As an innovative brand company and market leader, we characterise and shape the Austrian beer market. The unique nature of Brau Union Österreich is based on our brand portfolio containing international, national and regional brands. Our range of services, reliability and our high aspiration for quality are recognised and make us a preferred partner in the beverages sector. Our actions are geared towards sustainable value growth and ensure our financial success. We live the enthusiasm for our products and seek to offer joy and real pleasure to our consumers.
The success of our business is oriented towards the value chain. Using mainly regional resources, we produce beer with the highest quality awereness. The demands of both the market and the consumers are the guiding principles that drive our actions. We’re striving to establish long-term trusting partnerships with our clients. The high level of identification displayed by our staff and their passion for our brands is expressed by their willingness and to learn and their impressing level of motivation as well as by their appreciative and cross-divisional cooperation. We shape and live beer culture in Austria and by doing so, we make a vital contribution to the Heineken group’s overall success.